Analytic solutions of Datanautics
Datanautics is a leading provider of analytic solutions that help companies effectively use the Internet to build long-term customer relationships. It captures the consumer's decision-making process and providing a clear picture of customer behavior. This software provides the data that helps in making the right decisions which improve customer loyalty that automatically helps the company. With the help of Datanautics solutions the companies can convert complex data into useful information. This software helps in increasing the effectiveness of internet marketing, improve websites that satisfy customers and helps in building good relationships with customers. The solutions help companies to acquire online the customer intelligence necessary to make precise business decisions. These solutions help enterprises in the improvement of their return on investment efficiency. These solutions provide maximum data security and flexibility in operations and it provide tools to integrate both online and offline data. The company provides different products like
a. G2 platform
b Remote Management
c Insight 5
G2 Platform Tracking Software
It is a internet analytic solution for enterprise class that provides companies with a complete view of their internet channel . It helps the executives and managers to understand, influence, and act to on-line customer behavior. This software also helps in making business decisions about the Internet strategy and operations. It also has technologies for data collection, processing, analysis, and reporting to provide good performance, accuracy, and flexibility. It provides businesses with a complete evaluation of their internet operations by integrating the data from different sources. Understanding the customer goals and online behavior is very important for company's success. This software is simple which gather information on client site and used it for improvement of online effectiveness. This software is not limited to certain operations but provide complete information of customer intention which helps in making the right investments which helps in decreasing the costs and increase the profit. This software has lots of benefits, features like
1. EBusiness Benefits - The G2 platform has lots tools to keep track of key performance indicators and integration of online and offline data which helps in generating more profits. Use this software for
a. Enhance E-commerce revenue opportunities- If the conversion rate of the e-commerce site is very less in that case this software can make the impact by understanding the what are the areas of visitor interest and analyzing the visitors behavior. The G2 platform has tools to correlate Web site improvements and the impact on commerce transactions, deliver visitor segmentation, tie shopping cart and sales to product category placements and analyze the sales process.
b. Market across online and offline channels- Most of the customers interested in integrated channels that's online and offline but there is more complexity in cross channels because these are more expensive. So this platform is suited to develop, test and measure marketing campaigns and sales promotions for cross-channel online and offline customer behavior, analyze site navigation paths and examine different path scenarios to remove bottlenecks for key browsing, shopping and checkout processes and assess the effectiveness of your site search capabilities.
c. Streamline call centre and support costs- Most of the companies move most of their customer support activities onto the web so this software is essential to map resources for site improvements to high traffic and high value customer areas of the site, correlate online self service and offline call center volumes to site changes, develop, test and measure support and newsletter subscription campaigns that promote the self service capabilities of the Web site, highlight key customer support information and downloads and track impact on new support cases.
2. Product Features - This software provides true analytical results as compared to other competitors and has important features like drill-down, drill-through, detailed visitor path analysis and broad access allow all of the important people to pose questions, revealing important relationships within your data and you can get answers also quickly which let you know about the customer needs and helps in outplaying the competitors.
a Complete and accurate data=Precise decision making- This software provides complete and accurate data which helps you in making the right decisions. The G2 Collector has data collection capabilities like network collector technology captures accurate data about customer experience and site performance, web server collectors import data from Web server logs, universal collectors helps you to customize data collection to meet your specific needs. The complete and accurate data gives you the knowledge of your actual customer behavior which helps in taking the right decisions.
b. Rapid, Relevant analysis= Precise response to customers behavior- Customer loyalty and profitability can be increased if you understand and rapidly respond to customer's online behavior. The G2 analyzer converts the bunch of complex raw data generated from internet activity into organized data sets that map to your business rules and processes. The G2 software helps professionals in your company to efficiently access information about customer behavior, perform close analysis to gain the insight needed, and respond quickly with strategic decisions.
c. Enterprise class technology= Solutions for business growth- This software provides solutions according to the changing needs and size of the business.
3. Scalable performance- The G2 software handles the large volume of complex internet data and generates reports according to your business needs and its flexibility helps you in cut down the data according to the your business needs.
a. Unparallel data collection capabilities - G2 Platform to transform large data sources into powerful eBusiness metrics that can be used to analyze Web and cross-channel visitor activity. The G2 Platform excels at handling disparate data sources including
i Web Application Data using Parameter Tagging-ecommerce transactional data, Web applications data, and site detail data
ii. Network Packets-comprehensive coverage of Web site traffic
iii. Server Log Files-additional server components and detailed SSL sessions
iv. Cookies and Profile Identifiers-unique visitor and profile connection information
v. External Customer and Enterprise Data-database extracts of customer profile and transactional history data
vi. Metadata Mappings and Label Lookups-ID to label mappings providing greater business context to Web and Cross-channel Analytics reporting
vii. Data Cleansing using Rules-based Conversion-exception handling and advanced filtering
b. Powerful analytics capabilities for your business- The G2 scalable rules engine allows you to generate answers to your hard questions using complex data of your site visitor with your different ecommerce, customer relationship, and other enterprise data sets. The resulting analytics provides powerful:
i. Online analytical processing reporting -
ii. Richer Analytics framework- extensible analysis with your enterprise data
iii. Scenario-based Path Analysis - enables you to map out the preferred navigational path and determine where the bottlenecks and drop off points are on your site
c. Flexible and rich detail reporting- Once your data is transformed by the rules engine, you can use this software set of reports or the custom report generator to extract business and site intelligence from your data. A rich set of reports in G2 Platform includes
i. Detailed Scenario-based Path Reports Analysis -to provide snapshots of different visitor navigation paths across any process or event
ii. Impressive Sales Funnel Reporting- detailing areas for site improvement to increase your sales conversions
iii. Search Engine Tracking and Partner Reports- to track referral traffic and your search engine optimization and sponsored link marketing.
iv. Over 300 canned reports available
v. More than 200 online Web Analytic metrics vi. Easy to use report generators- to construct your own custom reports vii. Powerful customization tools
d. Enterprise- scale performance and reliability- This software provides solutions according to the changing needs and size of the business
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